"Premium tailoring and suit design is not about what you add, it's about what you take away."
"Tailoring is not about making a suit, it is about making an exact copy of the body frame and turn it into a garment with perfect proportions, a superb fit and gorgeous looks."
The trademark of Stijn Helsen
While Stijn Helsen quickly absorbed the tricks of the trade in high-fashion around the globe, he also developed a very strong identity as a high-fashion designer. Indisputably, this resulted in an unambiguous 'SH' style (the initials of Stijn Helsen which have become the brand logo).
Resuming the trademark of the Stijn Helsen identity today is all about being sharply dressed with funky colours, refined details (a key element in the brand identity) with a definite sophisticated and mondain allure.